JOOHONEY 주헌 'STING (Feat. Muhammad Ali)' Performance Video

The visual direction for this project was conceived around references closer to military and post-apocalyptic checkpoints rather than literal boxing. The intent was to place the choreography within a restrained, industrial environment; concrete, metal, and muted surfaces. The location and set dressing were selected to support this direction, prioritizing neutrality and repetition over overt thematic cues. This established a deliberately narrow visual palette before production, where restraint was part of the design, not an absence of style.